Culturally compelling marketing

Driven by curious, nimble, idea generators.

We know culture

We Know Culture 

We partner with like-minded companies.

We’re a team of creators that engages with art, technology, music and design on a daily basis. We drive collaboration and growth in these communities through our digital acumen and our understanding of brand, performance marketing and positioning. We know where to find value and growth in ideas, people and businesses before they pop.

Our Work

Here’s how we’ve been shifting culture

We launched one of 2018’s most exciting menswear brands.

We got creative to bring mobile gaming to young people around the world.

We developed snackable social content to get people talking and traveling.

Our clients

Our partners, really.

HBO logo
American Giant Logo

We leverage culture to solve business problems.

Growth is not just about paid media or content anymore. The last couple years of skyrocketing CPMs and saturated channels have turned digital media buying into a commodity. 

For brands, it’s about understanding the pulse of culture and where things are headed before they get there. It’s about knowing how to speak the language, which sneakers to wear and which stories to tell that connect with your tribe. A culturally informed strategy lowers your long-run cost of acquisition and builds trust with your community. 

Our services

We transform how brands engage their users.

Learning how your target audience discovers new products will make or break a campaign. We create strategy that generates efficiencies for every dollar you spend in marketing.

Brand Strategy & Positioning

Media Strategy

Creative Strategy

Launch

We develop thumb-stopping original content to make it easier for your audience to connect with you across social, web and touch-point in between.

Creative Direction

Design & Branding

Photography

Video production

Snackable social content

Copywriting

With a superior digital strategy and intelligent testing, we find the right channels to engage your audience, cut above the competition and drive revenue.

Media Planning

Social Media Strategy

Experiential Activations

SEO/SEM

Out of Home 

Who we are

Creatives. Do-ers. Problem solvers.

Ani Sanyal

Chief executive officer

[Double taps for]

Shibuya, Tokyo. Jay Z. The New Yorker. Minimalism. Emerging markets. Keith Haring. Coming to America. Getting traction. The Barnes Collection. Microlending. TED talks.

Ayan Sanyal

Chief operating officer

[Double taps for]

Small farms. Big ideas. Local politics. Lake Como. Irresistible ad copy. Bob Dylan. NYT crossword. Masala chai. Post-modern minimalism. Vintage Bollywood.

Craig Hackey

Creative director

[Double taps for]

Eames furniture. Oakland, CA. Little Dragon. Digital Photography. The Warhol Economy. Risks & Rewards.

Melissa Patenaude

Creative advisor

[Double taps for]

Design thinking. Social commentary art. Minimalism. Vintage motel signs. Palm trees. Baguettes in bike panniers. Health. Mindfulness. Less is more.

Tahmid Chowdhury

Director of video

[Double taps for]

Detroit. Marvel movies. Going against the grain. Big Sean. Good lighting. UMich. Catalysts.

Brijeet Dhaliwal

Paid media associate

[Double taps for]

Urban hiking. Libraries & museums. Single malts. Street art. Pragmatism. Chicago. Black coffee. Epistemic writing.

The 2% rule

Good vibes only.

As children of immigrant parents, we recognize the level of privilege that comes with being born in a developed nation and the opportunities that exist for us. We’re also acutely aware of the inequities that exist around the world, many times for basic human needs. This is why we donate 2% of every check to international non-profit organizations doing good, particularly in the areas of women’s health, education and microfinance. For us, it’s a small step in the right direction.