We’re your growth partner

Culturally driven, nimble, idea generators.

We know digital

What we do

We partner with like-minded companies.

We help early and mid-stage companies acquire users, drive revenue and scale their businesses. We achieve this through a synthesis of strategy, creative campaigns and paid media.

We’ve been busy

Here’s what we’ve been working on.

We launched one of 2018’s most exciting menswear brands.

We got creative to bring mobile gaming to young people around the world.

We developed snackable social content to get people talking and traveling.

GRC 2018 highlights

5.3x ROI

For e-commerce partner via paid social marketing campaign.

50% improvement

In customer acquisition cost for a seasonal travel campaign.

1.5M millennials

Reached for political candidates super via social content campaign.

4x increase

In paid subscriptions for mobile gaming platform.

Our clients

Our partners, really.

HBO logo
American Giant Logo

We believe in the power of partnership.

A constantly changing digital landscape means that brands need to be more nimble than ever to create lifetime value. GRC not only understands this shift but lives inside it. Our diverse & creative backgrounds influence every aspect of our work, our perspective and our purpose. We consider every client a partner and every project an opportunity to make an impact. When we take calculated risks together, everyone wins.

Our services

We transform how brands engage their users.

Learning how your target audience discovers new products will make or break a campaign. We create strategy that generates efficiencies for every dollar you spend in marketing.

Brand Positioning

User Journey

Customer Acquisition

Competitive Research

Digital Strategy

We develop thumb-stopping original content to make it easier for your audience to connect with you across social, web and touch-point in between.

Social Content

Video Production

Graphic Design

Web Design



With a superior digital strategy and intelligent testing, we find the right channels to engage your audience, cut above the competition and drive conversions.

Media Planning

Social Media Strategy

Influencer Marketing

Display & Retargeting

Search Marketing/SEO

Analytics & Reporting

Who we are

Creatives. Do-ers. Problem solvers.

Ani Sanyal

Chief executive officer

[Double taps for]

Shibuya, Tokyo. Jay Z. The New Yorker. Minimalism. Emerging markets. Keith Haring. Coming to America. Getting traction. The Barnes Collection. Microlending. TED talks.

Ayan Sanyal

Chief operating officer

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Small farms. Big ideas. Local politics. Lake Como. Irresistible ad copy. Bob Dylan. NYT crossword. Masala chai. Post-modern minimalism. Vintage Bollywood.

Craig Hackey

Creative director

[Double taps for]

Eames furniture. Oakland, CA. Little Dragon. Digital Photography. The Warhol Economy. Risks & Rewards.

Melissa Patenaude

Creative advisor

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Design thinking. Social commentary art. Minimalism. Vintage motel signs. Palm trees. Baguettes in bike panniers. Health. Mindfulness. Less is more.

Jama Abdirahmam

Director of video

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Hoyte van Hoytema. Vans. Architecture. Jui-jitsu. Seattle. Lupe Fiasco. Memes. Subaru Wrx’s. NPR. Acid Jazz.

Brijeet Dhaliwal

Paid media associate

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Urban hiking. Libraries & museums. Single malts. Street art. Pragmatism. Chicago. Black coffee. Epistemic writing.

The 2% rule

Good vibes only.

As children of immigrant parents, we recognize the level of privilege that comes with being born in a developed nation and the opportunities that exist for us. We’re also acutely aware of the inequities that exist around the world, many times for basic human needs. This is why we donate 2% of every check to international non-profit organizations doing good, particularly in the areas of women’s health, education and microfinance. For us, it’s a small step in the right direction.